Dec 03, 2020 6:00 PM
Holly Sutich
Phoric Co-Founder & Co-CEO

Phoric is the brainchild of Bradley Hagan and Holly Sutich. The duo first-hand, witnessed thousands of University students consuming countless, artificial energy drinks to keep up, but feeling guilty for it. So, they made it their mission to create a natural, clean alternative. The pair were the Overall Supreme Winner and Winner of the Social Enterprise category at the AUT X-Challenge, landing a $35,000 investment to develop their idea. Phoric will donate five cents from every bottle sold to mental health and their ambition is to increase that to twenty cents over four years.

Promoted as a natural energy drink for the new generation, Phoric is now widley available in many supermarkets and convenience stores.

Holly will talk about her journey since leaving school, going to university and starting Phoric.