May 27, 2021 6:00 PM
Simon Yates

After a successful career in sports marketing, sponsorship and advertising including 15 years with one of New Zealand’s most successful advertising agencies, DDB, Simon chose to leave the world of fast moving consumer goods promotions and dedicate his remaining years to follow his passion for meaningful environmental change. He joined LegaSea 8 years ago believing that this was the organisation most likely to campaign for and promote change in the way we are managing our fisheries and coastal ecosystems. Simon spearheaded much of their brand, sponsorship and communications development.

LegaSea campaigns for better fisheries management to help restore our inshore fish life to abundance. Fish are our last freely accessible wild resource however there is still a complex range of pressures on the resource whether from commercial, customary or recreational interests, not to mention the impacts of climate and land run off. Our relatively young New Zealand has depleted this wild resource in a little over 100 years.

Simon will provide an understanding of LegaSea’s core purpose, explain their Fish Care and Kai Ika initiatives, give you an insight into how and why our fisheries have been so decimated, what’s happening in the Hauraki Gulf, (including the recent Waiheke Rahui), what’s happening to core species like tarakihi and crayfish, the problems with the Quota Management System and what the chances are like for us to fix it.